Cracker Jack Wants to Break Out of the Ballpark. Watch for the Facebook Campaign

See on Scoop.it - Tracking Transmedia

A new campaign, aimed at mothers between 25 to 45, plays off the fact that the snack is known for the prize inside its box.

See on nytimes.com

Inside A Large Social Media Ad Campaign - #infographic

See on Scoop.it - Tracking Transmedia

This infographic presents the entire life-cycle of a large social advertising campaign for summertime sweets, a make-believe ice cream brand.

See on digitalinformationworld.com

How ‘Frozen’ fandom changed Disney’s stance on copyright infringement

See on Scoop.it - Tracking Transmedia

'There's a reason Frozen was the highest-grossing animated film ever….

What it comes down to is that people love Frozen. Any online parodies,interpretations, or additional kind of videos the movie has generated only serve to illustrate this. Sure, other people may benefit from these videos’ success a little bit, but it’s Disney who benefits the most in the long run. Essentially, Disney decided to look at these viral videos as free advertising for the movie. And with the titanic amount of money Frozen has brought in (well over a billion worldwide), it’s hard not to suggest that the film’s online presence had at least a small hand in this. Basically, Disney has figured out that online engagement only advances their brand…’

See on dailydot.com

3 TED Talks That Uncover the Secrets of Storytelling…

See on Scoop.it - Tracking Transmedia

Great stories inspire. They invoke wonder and provoke engagement. They spark the connection that lights the fire of passion. These three TED talks show you exactly what that means and how you can apply it to your own brand storytelling.

See on scoop.it

The Murray Affair : a Bill Murray Art Show

See on Scoop.it - Tracking Transmedia

This is the world’s best and most wonderful Bill Murray art show. You can submit art to this show and bask in the magic of all Things Bill Murray

See on themurrayaffair.com

A global guide to the first world war - interactive documentary

See on Scoop.it - Tracking Transmedia

Ten historians from 10 countries give a brief history of the first world war through a global lens. Using original news reports, interactive maps and rarely seen footage, including extraordinary shots of troops crossing Mesopotamia on camels and Italians fighting high up in the Alps, the half hour film explores the war and its effect from many different perspectives. Watch the documentary in English, French, German, Italian, Spanish, Arabic or Hindi.

See on theguardian.com

Adobe Releases Two Experimental iPhone Apps Powered By Photoshop

See on Scoop.it - Tracking Transmedia

Fix images and create silly photo mashups with these two new apps.

See on fastcodesign.com

Does a Parkinson’s Drug Increase Creativity?

See on Scoop.it - Tracking Transmedia

A new study shows that Parkinson’s patients on the drug levodopa are much more creative than their peers. But don’t hold your breath for a cure for writer’s block. (Can a Parkinson’s drug actually increase creativity?

See on thedailybeast.com

Comic-Con: James Frey to Introduce ‘Endgame’ Universe With Panel, Puzzle, Interactive Game (Exclusive)

See on Scoop.it - Tracking Transmedia

Endgame is James Frey’s upcoming book, but to call it only a book would be vastly oversimplifying things.
While the first novel will hit stores Oct. 7, Frey’s project is made up of the books (a planned trilogy), e-books, a puzzle, a game, a treasure hunt and an upcoming movie. The first YA book, set in the near present day, follows 12 teens as catastrophic events lead them on a worldwide search for three ancient keys that will save not only their bloodlines but the world.

See on hollywoodreporter.com

Writing A Visual Novel: Interview With Lucky Dog’s Tennenouji - Siliconera

See on Scoop.it - Tracking Transmedia

"Writing A Visual Novel: Interview With Lucky Dog’s Tennenouji Siliconera Full Disclosure: This interview has been conducted by a Siliconera editor that will most likely be involved with the English-language release of the game (Lucky Dog) in question. Laura Hou, who is on our staff, is presently fan-translating the game on her personal blog. Prior to beginning her translation, Laura had contacted Tennenouji to ask for permission to pursue a translation of their game. Eventually, this led to discussions between the two parties (Laura and Tennenouji) of the possibility of a commercial English-language release on iOS devices…."

Read more at http://www.siliconera.com/2014/07/21/writing-visual-novel-interview-lucky-dogs-tennenouji/#SjAgKGxwJXBW8VMB.99

See on siliconera.com