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Aug 1

The Former CEO of Ogilvy & Mather on Personal Branding

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Be authentic, be memorable.


Shelly Lazarus has been building brands at Ogilvy & Mather for more than 40 years.  When she joined the agency in 1971, she was one of few women in the advertising field.  Twenty-six years later, having steered successful branding efforts for clients such as IBM, Ford, American Express and Unilever, she was named its Chairman and CEO. What does this business trailblazer, Advertising Hall-of-Famer and current Board member of Merck, G.E. and Blackstone recommend to people who want to build their own brand?  I recently sat down with Lazarus and an audience of senior professional women, to discuss personal, rather than corporate, marketing advice.  In this condensed and edited interview, Lazarus shares her thoughts on what “brand” really means in a career context, and why simply being yourself may be the best strategy of all—for women or for men….’


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Aug 1

How to Tell a Great Story

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What the Experts Say
In our information-saturated age, business leaders “won’t be heard unless they’re telling stories,” says Nick Morgan, author of Power Cues and president and founder of Public Words, a communications consulting firm. “Facts and figures and all the rational things that we think are important in the business world actually don’t stick in our minds at all,” he says. But stories create “sticky” memories by attaching emotions to things that happen. That means leaders who can create and share good stories have a powerful advantage over others. And fortunately, everyone has the ability to become a better storyteller. We are programmed through our evolutionary biology to be both consumers and creators of story,” says Jonah Sachs, CEO of Free Range Studios and author of Winning the Story Wars. “It certainly can be taught and learned.” Here’s how to use storytelling to your benefit…’


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Pocket Gems Launches First Interactive Mobile Story Platform, Episode

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'Pocket Gems is known for being a leader in the mobile games space (well-known games include Tap Paradise Cove, Animal Voyage: Island Adventure and Campus Holiday),  but today the company is officially launching an interactive mobile story platform called Episode, on the Apple App Store,Google Play, and the Amazon Appstore. Users can interact with animated stories that were built specifically for mobile devices, making decisions that shape the plot.


According to a press release, Episode soft-launched in December and has already played more than 10 million chapters, at about 300 chapters per minute. The app is free to download and will have free content daily for users, as well as offer fans additional chapters to download….’


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The Black Chronicles, a New Type of Horror Transmedia

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"Horror author and filmmaker Oldrich Stibor recently founded the company Red Right Hand Publishing to create high-quality transmedia stories, starting with the project The Black Chronicles.”



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When time stood still

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The story of the watch that survived Hiroshima - and its owner, who found peace through forgiveness.

See on bbc.co.uk

The 3 Rules of Transmedia Storytelling from Transmedia Guru Jeff Gomez [2013]

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Jeff Gomez, president and CEO of Starlight Runner Entertainment, a transmedia storytelling firm, will be conducting a one-day master class on “Creating Blockbuster Transmedia Story Worlds & Brands” at the new Made in NY Media Center by IFP on December 11.

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The Secret to Telling a Memorable Story With Your Brand | Vandelay Design

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Good stories leave a lasting impression. Even if the audience can’t remember exact details, years down the road, they will still remember if it was…

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Nocturnal Trail Through Illuminated Forest Becomes Magically Immersive Experience

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Montreal-based studio Moment Factory has transformed Quebec’s Parc de la Gorge de Coaticook into Foresta Lumina, an illuminated nocturnal trail through the enchanted forest. After nightfall from now until mid-October, visitors to the park are invited to take a magical stroll through the woods on an immersive, storybook-like adventure.
Winding through the trees for 2 kilometers, the path takes visitors on a journey through gorgeous and mysterious landscapes, including groves of trees twinkling with fairy lights, craggy rocks illuminated to show shadowy figures, rows of glowing lanterns floating overhead, and a bright portal at the end of the longest suspension bridge in North America. Accompanied by an ethereal soundtrack and appearances from legendary characters inspired by local folklore, the bewitching trail becomes an extraordinary, multi-sensory experience for participants.
Moment Factory created custom elements for each of the trail’s zones: perforated metal panels resembled…

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Never Alone Opens Your Eyes to New Cultures in a Delightful Adventure

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Tom is taken by his hands-on with Never Alone, a platformer that’s as fun as it is informative. 


Never Alone is fun. That’s important, because behind its intriguing design lies a cultural history that elevates this from a neat diversion to a (potentially) important communication tool. E-Line Media specializes in combining entertainment with education (excuse me for avoiding the unsightly term “edutainment”), so there’s no surprise that it’s behind such an enterprise. What is surprising is how Never Alone began. Gloria O’Neill, the president and CEO of the Cook Inlet Tribal Counsel, approached E-Line to design a game based on Inupiat folklore. The idea was that the Alaska Native’s youth were getting harder to reach with so many electronic distractions surfacing. So Never Alone is a way to pass down these traditions that speaks to people on their own level, doing something that they already enjoy doing.”


See on gamespot.com

Why I’m in love with this sweet game about a little girl in Alaska

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The Inupiat, like many indigenous tribal peoples, hold the belief that all things are inhabited by a spiritual essence that goes deeper than their outward expression.

See on polygon.com